New media sketch comedy is one of many formats that UPP Studios tackles. In an attempt to hit the new media landscape hard, UPP Studios wants to bring comedy to its viewership in the most popular format and medium. Currently, that is sketch comedy on the Internet. Research suggests that more people go online and watch individual sketch comedy bits than late night shows like Jimmy Fallon. In fact, most people view the sketches from the internet, rather than tune in for a full broadcast. Furthermore, shows geared towards the sketch comedy format, like SNL and Key & Peele, are finding more of their viewers are watching their content on internet rather than on television, where the content originates.
In 2003, the Upright Citizens' Brigade (UCB) theater opened in its second official and current (and most notorious) location in Chelsea, New York in the former maverick theater playing off of the popularity of the UCB television show. These live shows were very inexpensive and, sometimes, even free. This was done by design, not by mistake. The concept by which the theater existed and thrived, boiled down to one line: comedy for the masses. Founders of the UCB theater, and stars of the UCB television show, Amy Poehler, Matt Besser, Ian Roberts and Matt Walsh (aka the UCB 4), wanted to make their comedy accessible so that everyone, regardless of age, social, or economic standing, could partake and enjoy. While most of the comedy that came through the theater was improvisational in nature, no format was turned away, allowing for stand-up, live sketch comedy and even sketch comedy videos projected on a screen for a live audience to view. UPP Studios founders admired the concept of comedy for the masses and adopted it, (instead of an improv foundation with other formats trickled in, a sketch comedy foundation with other formats trickled in) releasing a new sketch comedy video every Monday on the UPP Studios YouTube channel and the UPP Studios website, freely available to anyone in the world. As the UCB has become synonymous with improvised comedy, the hope, is that UPP Studios will one day be synonymous with sketch comedy, amongst other things.
Chris & Harry | A New Media Sketch Comedy Production
This past Monday, UPP Studios released another piece of new media content: a sketch comedy video entitled "Chris & Harry". After
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