UPP Studios is using the rise in popularity of new media to make a name for itself and, in turn, build a following for it's independent video productions and other content. Not long ago, the Internet did not exist. During that time, there was not only less competition within the entertainment industry, but there was more of a sense of formula. With only a few ways to make it in the industry, and all of those ways leaving one boxed in, there was no room for an individual to express his/her creativity to a vast audience without the backing of a studio. There weren't many rogue, outside-of-the-box thinkers. The creation of the Internet, and subsequently social media platforms, has paved the way for the individual to generate, produce and promote his/her creative ideas. One of the best examples of this is Justin Beiber, who made his own music videos which he then uploaded to YouTube. Not long after entering the realm of the World Wide Web, R&B performer, Usher, took notice and signed the young entertainer. Seeing that mass exposure, and ultimately self made success was possible using the Internet and social media platforms such as YouTube, Facebook, Instagram, Twitter and Vine, more and more people began to produce and release
their own content and build their own followings. UPP Studios founders Adam C. Lively and David M. Goldman have a plethora of creative concepts between them, and the explosion of sketch comedy productions facilitated the creation of UPP Studios and an opportunity for the two to showcase their creative endeavors. Working effortlessly to build it's following and entertain the masses, UPP Studios releases a new media content on a weekly, and sometimes, even a daily basis. As many social media platforms are different, UPP Studios producers have created many different forms of content which has forced the company to think even further outside the box, leading to the creation of some really innovative stop motion Vine videos that serve as marketing tools redirecting people back to the UPP Studios website. UPP Studios is excited about what the future will bring, not only in terms of the substance of their content, but also in terms of the tools that will be available to create that content. UPP Studios hopes that you will join them as they continue to generate independent video productions in the new media landscape.